Mercedes-Benz Canada

Dealer Website Program


The Mercedes-Benz Canada Dealer Website Program connects you with the leading names in Automotive Digital Marketing to provide you with the most innovative website solution possible.


For most online shoppers, their first experience with your dealership and your brand is your dealership website. Each certified website provider will present your website with a brand-compliant look and feel, with the flexibility to customize your online presence with different templated designs. The websites seamlessly integrate Mercedes-Benz passenger cars and Mercedes-Benz Vans content and creative into one single website experience.

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Think of Digital Retail technology as an online storefront that allows the customer to complete as much of the buying process as they want from wherever they are. The tool can also be used in-store to empower your sales people in their conversation with customers and provide additional transparency and trust.

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Lead the way with inventory photos that are truly a reflection of your dealership’s brand image.

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Vehicle Trade-In Valuation tools have become an integral part of Mercedes-Benz customer’s online journey. A Mercedes-Benz customer expects a simple and straightforward way to evaluate their vehicle online. Trade-In tools are used in all phases of the digital customer journey. The trade-in value a customer receives can be used to help make crucial financial decisions in purchasing their next Mercedes-Benz. With trusted Canadian Black Book values, a customer can depend on consistency across national and dealer websites.

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