Strathcom Media

Proudly Canadian: One Provider, Unlimited Potential

Our new website platform brings the latest technology to dealerships across Canada. Your fully responsive website will look great on any device and is powered by a content management system that gives you control to make any edits. These are features you have come to expect from a website, what makes Strathcom different? What will separate you from the pack? Technology like website personalization which allows us to dynamically personalize the website to the individual viewing it. Geo-Fencing, where we can personalize the website to the individual based on where they are viewing it from. NotePad which automatically saves vehicles that a user has looked at and updates them with pricing change alerts.

Our platform is user friendly and comes with the latest technology, but the real advantage is the support and service that we offer. You will be assigned a Google Authorized Online Marketing Manager to act as your VIP concierge. Not some sales rep, this is a highly specialized consultant. We invest heavily in these team members and they are trained directly by Google. This training and investment ensures that we can offer you the best insights and recommendations based on your dealership’s specific situation. Being Canadian, we know the difference between St. Albert & Prince Albert, Kitchener & Kingston. We know the communities in which you do business and how to best meet your needs.

Promotional Offer: Every Dealer that signs up for a website package with Strathcom before June 30, will receive a Video Package at no additional cost. Strathcom will send our videographer to your dealership to film an About Us style video as well as capture digital assets of your dealership for YouTube pre-roll videos. A value of $5,000.


Responsive CMS Website Product Overview:

  • Responsive websites optimized for all devices hosted in AWS and Pantheon for speed and reliability.
  • WordPress CMS with the ability to edit video, images, or text on any page to customize the website as needed.
  • Fully optimized for search (SEO & Schema) Ability to edit all relevant on page SEO elements.
  • DMS Automation, CRM Integration, CarProof Integration.
  • There are no restrictions on the amount of content a dealer can build.

Website Personalization:

Dynamically personalize the website message (homepage and SRP) to each visitor based on the data that we have about them. The buyer for a C Class and an S Class are different, so why serve them the same message? Our tool gives you the ability to personalize the creative, message and call-to-actions in real time based on what we know about the returning visitor.

Geo-Fencing (different from Geo-Targeting)

Our technology can establish geo-fences around certain areas, competitors or businesses. When a visitor comes to the website from inside one of these fences we can serve them personalized creative, messaging and call-to-actions in real time.

Silent Salesman:

Using the concepts of scarcity and abundance we are able to display to visitors how many others have viewed a vehicle as well as how many inquiries have been made on a vehicle.

Note Pad:

Our Note Pad tool automatically saves vehicles that a visitor has viewed. If they leave the website and return, the saved vehicles remain on their notepad and the system will update the visitor if there has been a price change or if the vehicle has been sold. This tool is dynamic and requires no user involvement.

Google Authorized Online Marketing Manager:

All of our websites are assigned a Google Authorized Online Marketing Manager. These individuals adhere to Google’s strict guidelines & maintain annual certifications ensuring they are on the cutting edge of what’s going on in the digital world. They are your VIP concierge and you will have full access to their advice & expertise.

Market Inventory

Inventory management system where dealers can VIN decode vehicles, put vehicles on special, write descriptions and upload photos and videos of new and used inventory.

Market Pricing

Directly in Market Inventory we have integrated market pricing metrics such as price rank, percent to market and market day supply. Our database currently includes over 140,000 used vehicles and is constantly growing. This tool allows dealers to actively price vehicles to the market based on real time data.

Market Appraisals Tool

Appraise vehicles based on market data and save them in one location for future reference.

Market Leads

Stores and categorizes website form leads. In addition, our PDQ feature gives dealers the ability to decide how leads are distributed. (One person, in a round robin format, or allow the quickest salesperson the ability to claim the lead)

Inventory Syndication

Strathcom Media has the largest direct syndication network in Canada. Send your Data to such places as: Trader, Kijiji, Metroland, and Craigslist. As well as a number of free classified sites without any additional work.

Additional Features

  • Third party provider data and photo importing
  • 6 call tracking numbers
  • Unlimited support via phone, text, email, and webinar in English and French
  • MBCA Build and Price iFrame
  • Websites hosted in AWS and Pantheon and are secured with an SSL certificate (HTTPS)
  • CASL Compliant lead forms
  • Website content creation in English and/or French as well as the ability to integrate Google Translate
  • Monthly website reporting and review done by a Google Authorized Online Marketing Manager

A-La-Carte Additional Options

Need a little help creating content, writing blogs or building coupons? Perhaps you want additional tools on your website or want to send your inventory to Craigslist. No problem. Our a-la-carte additional option menu was designed to give you the flexibility that you want in selecting services. Choose from:

Website Services

  • Landing Page Creation (Completely optimized for PPC, Conquest, Comparison, Overview and more)
  • Image and graphic creation
  • Coupon creation
  • Staff uploads
  • Career postings
  • Blog post creation
  • Video Filming and Editing Packages
  • Live Chat
  • Citation Building
  • Craigslist Posting
  • Personalized Vehicle Description Service

Dealer Tools

  • Market Pricing Tool
  • Market Appraisals Tool
  • Market Equity Tool
  • Market Pitch Tool

Online Advertising

  • Display and remarketing advertising ad creation (each set includes 4 ads; mobile, sky scraper, big box and leaderboard)
  • Video Pre-roll production
  • Canvas Ad Creation (Facebook)